Missing Unicorn in NYC
The poster below was first spotted earlier this month on New York’s Upper West Side.
The unicorn in question belongs (metaphorically) to Click This Link, a New York-based painter. The posters were part of a larger vision that she wanted to share with her community.
“I was travelling back and forth in the subways, and I just noticed the dejection. I’m a pop artist, and I thought –- if I could just make one person smile. I was thinking about ways to do that,” she said. “A unicorn is beyond race, beyond religion. I wanted something that could reach anyone at any age. I thought, if I could just make a handful of businessmen on Wall Street think about unicorns, I will be successful.”
On October 29, she and an army of friends hung 2,000 Missing Unicorn posters around NYC. She says that by the next day she’d received 350 calls.
Her movement caught fire and she began receiving more and more calls, thousands in fact, to her Missing Unicorn hotline. She created the website www.missingunicorn.com to allow people to interact, sharing their “unicorn sightings” and cataloging experiences.
Although the city of New York eventually shut her Missing Unicorn project down, she has made a printable version of the poster available for download on her site. People are encouraged to start hanging them around their own communities.
“I wanted some childlike play. I wanted people to go on a quest to find what they were missing.”